Privacy Policy

Your privacy matters to us. Learn how we collect, use, and protect your information.

📅 Last Updated: 2026-04-30 21:29:57

Introduction

Welcome to ELYTX ("we," "us," or "our"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website elytx.ie and use our services.

By using our website and services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the site.

1. Information We Collect

Personal Information

We collect personal information that you voluntarily provide when you:

Create an account on our website
Make a purchase or place an order
Subscribe to our newsletter
Contact us with inquiries or support requests
Participate in the ELYTX Challenge or Fitness Journey Tracker
Leave reviews or feedback

The personal information we collect may include:

Contact Information: Name, email address, phone number, shipping address, billing address
Account Information: Username, password, profile preferences
Payment Information: Credit card details, billing information (processed securely through Stripe)
Fitness Data: Workout logs, personal records, goals, and progress (if you use our Fitness Journey Tracker)
Order Information: Purchase history, order details, shipping preferences

Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing behavior, including:

Device Information: IP address, browser type, operating system, device type
Usage Data: Pages visited, time spent on pages, links clicked, referral source
Location Data: Approximate geographic location based on IP address
Cookies and Similar Technologies: See the "Cookies and Tracking Technologies" section below

2. How We Use Your Information

We use the information we collect for various purposes, including:

Order Fulfillment: Processing and delivering your orders, managing payments, sending order confirmations and shipping updates
Account Management: Creating and managing your account, providing customer support, authenticating users
Communication: Sending marketing emails, newsletters, promotional offers (you can opt-out anytime)
Service Improvement: Analyzing usage patterns, improving website functionality, developing new features
Personalization: Tailoring content, recommendations, and user experience based on your preferences
Security: Detecting and preventing fraud, protecting against security threats, enforcing our terms of service
Legal Compliance: Complying with legal obligations, responding to legal requests, protecting our rights
Fitness Features: Enabling the Fitness Journey Tracker, ELYTX Challenge, and related gamification features

Marketing Communications: We will only send you marketing emails if you have opted in. You can unsubscribe at any time using the link in our emails.

4. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Account Information: Retained until you request account deletion or remain inactive for 3 years
Order History: Retained for 7 years for accounting and legal compliance purposes
Marketing Data: Retained until you unsubscribe or request deletion
Analytics Data: Typically retained for 26 months in anonymized form

When we no longer need your information, we will securely delete or anonymize it in accordance with data protection laws.

5. Security of Your Information

We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect it:

Encryption: All sensitive data transmitted between your browser and our servers is encrypted using SSL/TLS technology
Secure Payment Processing: We use Stripe, a PCI DSS compliant payment processor. We never store full credit card details on our servers
Access Controls: Access to personal information is restricted to authorized personnel only
Regular Security Audits: We regularly review and update our security practices
Secure Infrastructure: Our servers and databases are protected by firewalls and security monitoring

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

Your Responsibility: Please keep your account password secure and do not share it with others. Contact us immediately if you suspect unauthorized access to your account.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website.

What Are Cookies?

Cookies are small text files stored on your device that help websites remember your preferences and improve functionality.

Types of Cookies We Use

Essential Cookies: Necessary for the website to function properly (e.g., session management, shopping cart)
Functional Cookies: Remember your preferences and settings (e.g., language, login status)

Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to:

View and delete cookies
Block third-party cookies
Block cookies from specific websites
Receive notifications when cookies are set

Note that disabling certain cookies may limit your ability to use some features of our website.

7. Your Privacy Rights

Under GDPR and other data protection laws, you have the following rights regarding your personal information:

Right to Access: Request a copy of the personal information we hold about you
Right to Rectification: Request correction of inaccurate or incomplete information
Right to Erasure: Request deletion of your personal information ("right to be forgotten")
Right to Restrict Processing: Request that we limit how we use your information
Right to Data Portability: Request a copy of your data in a machine-readable format
Right to Object: Object to our processing of your personal information for certain purposes
Right to Withdraw Consent: Withdraw consent for data processing where consent is the legal basis

How to Exercise Your Rights

To exercise any of these rights, please contact us at elytxteam@elytx.ie. We will respond to your request within 30 days.

You also have the right to lodge a complaint with the Irish Data Protection Commission if you believe we have not handled your personal information properly.

8. Third-Party Services

Our website may contain links to third-party websites, services, or applications. This Privacy Policy does not apply to these external sites.

Third-Party Services We Use

Stripe: Payment processing (subject to Stripe's Privacy Policy)
An Post: Shipping and delivery services
Social Media Platforms: For social sharing and engagement

We encourage you to review the privacy policies of any third-party services you interact with. We are not responsible for the privacy practices of these external sites or services.

9. Children's Privacy

Our website and services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us at elytxteam@elytx.ie. We will promptly delete such information from our systems.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

When we make significant changes, we will:

Update the "Last Updated" date at the top of this page
Notify you via email (if you have an account with us)
Display a prominent notice on our website

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: elytxteam@elytx.ie
General Inquiries: elytxteam@elytx.ie
Contact Page: Contact Support

We will respond to your inquiry as soon as possible, typically within 2-3 business days.

Questions About Your Privacy?

We're committed to transparency and protecting your personal information. If you have any questions or concerns, we're here to help.